Archive for August, 2008
Recession in the industry?!! Don’t press the panic button just as yet.
Now that the noise has died down and the dust has settled, the casualty is slowly beginning to show. For two years everyone was shouting from the rooftops about the animation boom in India. Institutes proclaimed India needs animators and ill-informed parents poured out their hard-earned money into many an unworthy school. Many people left their well-paying jobs and successful businesses to enter the animation industry. All of a sudden everyone wanted to be in animation.
The hype was not all bad. Many more people began sitting up and taking notice of this thing called ‘Animation’ than before. Students and parents alike opened their eyes to this new career prospect. Existing animators began celebrating their new-found respect in the eyes of their detractors who had so far looked down upon their choice of vocation. All-in-all the Indian animation industry saw a spurt in interest, enthusiasm, educational avenues and job opportunities. Within a year, more than 70 animated feature films were announced. Actual work began on a far lesser number of movies.
But the latest news coming out of studios is not good. Many production houses and studios have folded up. Others have laid off a majority of their employees. People have woken up to the fact that making an animated film is no cake walk. There may be a lot of enthusiasm and ideas but the lack of funds, acute shortage of ‘talented’ artists and short-sightedness of studios have become major obstacles.
After mytho, what next? Serve old wine in a new bottle!
How do some creative Indian film producers combat the slew of animated mythological movies? By making animated versions of old Hindi classics! Why bother with writing an original story when you can just buy the rights to a successful movie from another era and package it as per the flavour of the season - Animation!
Don’t believe me? Read this news report on Pritish Nandy Communications’ latest venture - animated remakes of three Shakti Samanta golden oldies - Howrah Bridge, Amar Prem and Barsaat Ki Ek Raat.
Pritish Nandy announced, “This is my homage to one of the most underrated filmmakers of the country. When I met Mr. Samanta, he was so pleased to know his films would reach out to a new generation. Howrah Bridge is one of my favourite noire films. The magic of Sachin Dev Burman’s music, the chemistry between Ashok Kumar and Madhubala and the seductive charm of Ashok Kumar’s baritone….all that I want to capture in animation form.”
Anifest India 2008… are you coming?
The preparations have been hectic. A lot of hard work has gone into organizing this year’s Anifest India, as always! With an expected turnout of over 1500 people, this long weekend is going to be one hell of a big party, with lots to do, lots to learn and many many people to meet. I’m going to be there - to participate and also as one of the committee members of TASI. And I do hope many of you join us. For details, do visit the TASI website. I haven’t had a chance to update the AAA blog because I have been handling the responsiblity of maintaining and updating the TASI website as well. I will be covering the event on all 3 days - 15th to 17th Aug. But it will be a lot more interesting to attend it rather than just read about it later.
So be there… Or be square! 
