All About Animation was born out of one person’s love for animation and immense annoyance at the widespread misinformation propagated by people who themselves lack knowledge or have vested interests. There is a great amount of ignorance about the subject of animation in India, fuelled by certain myths that urgently need to be shattered. Animation is only for children, Animation is Cartoons, all animation is created using software…. the list is endless. To capitalize on the animation industry boom and for Indian animation to make a mark globally, there is still a long way to go and a lot to be done. All About Animation is a step in that direction.

All About Animation is a three-pronged effort at animation awareness, education and encouragement, in the form of a website, blog and soon-to-be-launched monthly e-magazine. It is dedicated to enabling animation lovers in India to educate themselves on every aspect of animation, interact with its exponents and truly appreciate this art form in all its glory.

Awareness - for those who are interested in animation but know little or nothing of it.
Education - for those who know a little bit about animation and are interested in learning more.
Encouragement - for those who are already a part of the Indian animation community, either as students or professionals, and need nurturing, support and motivation.

AIMS:
* to create one single, unified information destination; for anybody and everybody in India who is interested in animation
* to acquaint young Indian animation enthusiasts with global animation; its history, evolution, varying styles and techniques
* to raise awareness as well as interest levels; what is animation? what are visual effects? what is gaming?
* to assist and guide students both prospective and current; recommend schools, list resources, solve problems
* to discuss issues affecting the Indian animation industry; attrition, acute shortage of talent, lack of awareness and training
* to showcase good animation; by students, independent animators as well as studios
* to provide a free platform for students to display their creations and for people to view student work
* to elucidate career options; creative, technological and business

This is a very big project and we are looking for support from the Indian Animation community, by way of information sharing, sponsorship and advertising.