All Entries in the "Studios" Category
Bambi Reincarnated in India as Buji? You decide.
Classic Animation has announced that it is releasing a 90 minute, Hindi cel-animated feature in Summer 2009 called ‘Buji’. The film is about an orphan fawn raised by a family of lions. I’m yet to interview the creators but I did find the 3 minute video on YouTube, uploaded by the producers themselves. Take a look and decide for yourself if this is Bambi reborn or not.
You can visit the Classic Animation website here.
More on industry employment trends…
In my previous post I had mentioned how despite the bleak outlook of the market in general, VCL is about to embark upon a hiring spree. Information trickling out of other studios suggest that VCL is not alone. Many Indian studios and production houses are currently packed with work - be it outsourced or in-house. Most of them are even working on multiple co-productions simultaneously. What seems to have worked in their favour is that most of these projects began before the financial slowdown emerged. And the duration of these projects extends to another year or so. Therefore, the effects of the recession will not be visible in this industry at least for some time to come. A lot of animated features are being currently produced and though I’m not confident of the quality of the animation, it at least bodes well for the animators whose jobs are guaranteed.
What happens after a year remains to be seen. By then, if the situation is improving outside of the industry as well, then one couldn’t be asking for more.
The subject of recession particularly pertaining to the Indian Animation industry has been addressed before in this blog. Read here.
VCL bucks the trend. Plans to increase workforce 5 times over!
While there’s talk of recession, layoffs and pink slips all around, Visual Computing Labs (VCL), India on the other hand is looking to increase its team strength 5 times over!
Sources from the company revealed that VCL, which is a division of Tata Elxsi, plans to increase its headcount from the present 300 to 1500 animators and special effects artists over the next three years. Having completed ‘Roadside Romeo’ they are now working on three more animation films, TV shows for Germany and bidding for large Hollywood projects.
Toonz to animate Santa Claus for 2010 Christmas release.
Toonz Animation is all set to foray into feature-length 3D animation, and how! The Thiruvananthapuram-based studio which had earlier created the animation for Hanuman is now going to animate the life of Santa Claus.
Singapore based Toonz Entertainment, which owns the Indian animation studio Toonz Animation India, has tied up with Gang of 7 Animation USA and Hyde Park Entertainment USA to produce a CG animated feature film “The Life and Adventures of Santa Claus”, based on the classic book by L. Frank Baum, the creator of ‘The Wizard of Oz’.
After mytho, what next? Serve old wine in a new bottle!
How do some creative Indian film producers combat the slew of animated mythological movies? By making animated versions of old Hindi classics! Why bother with writing an original story when you can just buy the rights to a successful movie from another era and package it as per the flavour of the season - Animation!
Don’t believe me? Read this news report on Pritish Nandy Communications’ latest venture - animated remakes of three Shakti Samanta golden oldies - Howrah Bridge, Amar Prem and Barsaat Ki Ek Raat.
Pritish Nandy announced, “This is my homage to one of the most underrated filmmakers of the country. When I met Mr. Samanta, he was so pleased to know his films would reach out to a new generation. Howrah Bridge is one of my favourite noire films. The magic of Sachin Dev Burman’s music, the chemistry between Ashok Kumar and Madhubala and the seductive charm of Ashok Kumar’s baritone….all that I want to capture in animation form.”
Indian Animation Going Vegetarian!
Not really. But I thought it makes for an interesting headline for the announcement that PETA has chosen as its brand mascot - none other than the latest animated hero to hit Indian screens - Ghatothkach.
Created by Shemaroo Entertainment and Sun Animatics for the animated ‘Ghatothkach - Master of Magic’, the character - Ghatothkach has been adopted by PETA as the Official Brand Ambassador for their ‘Save The Elephant’ campaign.
The announcement was made at music launch function of the movie which is all set to release on this Friday, the 23rd of May. The story, direction and music for the film are by veteran director, Singeetam Srinivasa Rao, who is known for films like ‘Pushpak’, ‘Appu Raja’, ‘Mayuri’ and ‘Son Of Aladdin’. The 90 minute long, 2D animated feature is a collaboration between Shemaroo and Sun Animatics.
Credit must be given to the producers of the film who are going all out to promote Ghatothkach. The film will be released internationally in UK, USA and UAE, dubbed in Hindi, English, Tamil and Malayalam, screened at the ongoing Cannes Film Festival, adapted to mobile and online games and advertised all over the country through every possible medium. The mascot will visit malls and multiplexes, there are tie-ups with McDonalds and Chandamama and a plethora of merchandising options being exploited. The music, as always, is being heavily promoted.
Whether the Indian Animation Industry meets international standards in terms of animation quality or not, it sure has come of age as far as marketing , promoting and merchandising the characters and films is concerned (In other words, it is finally learning to make money from animated films!)
I sincerely hope that the animation is as good as the character design seen in the promos, or else for true animation fans aching to see drool-worthy Indian animation, the wait is long and arduous. All I can say to them (and myself ) until then is…
Shree Ganesh! Hare Krishna! Jai Hanuman!
(picture copyright : Shemaroo Entertainment Pvt. Ltd.)
Kahani World showcases its ‘magnificent seven’ at Cannes
“Along with many Indian flavours that have pervaded the international culture scene, Indian animation looks all set to enthrall kids everywhere. The response to our shows at the Cannes Film Festival is overwhelming.”
This is what a visibly pleased Biren Ghose, CEO & President of Kahani World, had to say from Cannes, where the company is showcasing its bouquet of 7 spanking new films with a distinct ‘Eastern flavour’ but targeted at a worldwide audience.
In the next 2 years, Kahani World, which is headquartered in Canada, will produce 7 films specially targeted at the three viewer segments of kids, tweens and teens. The content will be extended to various platforms, including dynamic new media.
Here’s a quick look at the slate of films:
Secrets of Seven Sounds, a Deepak Chopra and Shekhar Kapur production, in a joint venture with Virgin Comics.
Cheenti Cheenti Bang Bang - An interesting premise and a promising film!
A war between Red and Black Ants makes for a very interesting premise for an animated feature. Cheenti Cheenti Bang Bang is a 82 min long being produced jointly by Elecom Animation Academy, a Kolkata-based animation training institute, and Mumbai’s Fiesta Entertainment and will be released in May this year.
SEE THE TRAILER
The name of the film is a clever play on words (an ant is called a Cheenti in Hindi) and has absolutely nothing to do with the 1964 Ian Fleming book - Chitty Chitty Bang Bang or the 1968 film by the same name. It is actually based on ‘Lal Kalo’ (Red Black), a popular Bengali children’s novel by Girindrashekhar Basu.
