Description as found on YouTube and posted by Sara Benincasa…

A long-forgotten 1951 classroom film from Medium Large’s educational library (”Bake Your Way to Marriage!” “How to Cripple a Bully” “Polio: God’s Judgment Against Gays” ), this short exposes the chilling, horrifying, alarming truth about comedy in a fun, fact-filled format. The movie was made possible with a grant from “Buick: The Cadillac of Cars.”

Written, drawn and directed by Francesco Marciuliano. Edited by Sara Benincasa.

For more from Francesco “Ces” Marciuliano, please go to http://medium-large.com or http://francescoexplainsitall.blogspot.com

Until now the only truly ‘artistic’ animated films from India that I had seen were either independent films or student films from institutes such as NID and IDC (IIT). But large scale productions have always fallen short at some level. Maybe it was the lack of vision, time, patience, knowledge or perhaps all of these. It can’t be budgetary constraints - an individual superstar’s fees for a single Bollywood movie can fund an entire animated film! But Arnab Chaudhuri, the man at the helm of Arjun, surely knows what he is doing. An alumnus of the National Institute of Design and ex-Turner Creative Director, he seems to have what it takes to do justice to the story and the medium.

The animation style appears to be a combination of 2D and 3D - the final look and feel is of 2D animation but the fabric, the water and the movements of the characters are distinctly 3D. The film is reminiscent of Disney’s Prince of Egypt while Arjun could easily be the long-lost brother of Tarzan! The script writers seem to have taken a few liberties with the story but that is what great story-telling is about; retelling an age-old tale and embellishing it with one’s own visual interpretation.

This is the second Indian animated film that holds a lot of promise, after Yash Raj Film’s Roadside Romeo, which is an out and out 3D animated feature. I am looking forward to both of them and so is the entire Indian animation community. The Indian audiences have got a raw deal from some haughty, talent-less so-called animation film makers - a case in point being the makers of the recent ‘Icy n Spicy’, who thankfully got the boot from the audience! Roadside Romeo and Arjun should more than make up for it and once and for all dispel the myth that Indian animation lacks talent and vision when it comes to original IP productions. Until the movie releases, enjoy the trailer

The hype was not all bad. Many more people began sitting up and taking notice of this thing called ‘Animation’ than before. Students and parents alike opened their eyes to this new career prospect. Existing animators began celebrating their new-found respect in the eyes of their detractors who had so far looked down upon their choice of vocation. All-in-all the Indian animation industry saw a spurt in interest, enthusiasm, educational avenues and job opportunities. Within a year, more than 70 animated feature films were announced. Actual work began on a far lesser number of movies.

But the latest news coming out of studios is not good. Many production houses and studios have folded up. Others have laid off a majority of their employees. People have woken up to the fact that making an animated film is no cake walk. There may be a lot of enthusiasm and ideas but the lack of funds, acute shortage of ‘talented’ artists and short-sightedness of studios have become major obstacles.

For sometime now, there were a lot of outsourced projects being done by our studios, besides the in-house developments. Companies needed to ’show’ their prospective clients their team strength so a lot of  average and even below average talent got hired. The cream of the crop was being poached from one studio after the other. As pay scales rose, so did the rate of employee attrition. Now outsourced work has dried up. A few substandard animated releases turned out to be duds (why am I not surprised?!!) And suddenly a lot of hopes have come crashing down like a pack of cards.

Many artists now find themselves jobless. An alarming number of fresh graduates from institutes have secured neither jobs nor offers. As in other industries, animation too is now seeing a massive slow down. So is it time yet to declare this a ‘bust’ quite like the dot-com bust less than a decade ago?

I do not think so. This is just a phase. We have hit a plateau. And I think it is very good. Critical, in fact, for the well-being and future success of Indian animation. Why, you might ask. For multiple reasons:

1. Let this be a wake up call for all those who jumped into animation without a thought. For those who took the plunge not for the sake of animation but at the instance of the $$$$$… They read in the media about the billions of dollars waiting to be gathered and followed the ‘Pied Piper’ to their doom. Art can not succeed without heart.

2. This phase will help separate the wheat from the chaff. The joblessness is short-term. The ones with true creativity and skill will get hired again. The only ones who need to worry are the ones who lacked talent to begin with. The rest can use this time to enhance their skills and glean more knowledge rather than wallow in hopelessness and self-pity. This way they will be prepared when the wind changes and new assignments beckon them.

3. Our film-makers will now focus a little more on quality content than quantity. (I hope!!) Rather than rush through projects at breakneck speed without really analyzing they should be a little self-critical and work very hard to deliver good work. Original concepts and well-executed films will surely succeed and bring the train back on track. We have hit a plateau, yes. But the graph will rise once again.

4. Indians have this tendency to take things easy till a problem of gigantic proportions arises. This recession-like situation should give us a good kick on our behinds and motivate us to do what it takes to get out of it. Talk, discuss, share, try… No point just sitting around and cribbing. Web 2 followed the dotcom recession. Perhaps this is an opportune moment for Indian animation’s second coming.

After talking to many people in the Indian animation industry, I found that most are waiting with bated breath for the Diwali-release of Roadside Romeo. The fate of many an animator lies in the success or failure of this Yashraj film. Studios, production houses and investors alike have put new projects on hold until they see whether the audiences take to the first official fully-animated Bollywood movie. (And no, Icy n Spicy doesn’t count!) From the promos, Roadside Romeo looks promising. The Disney involvement in itself is a quality stamp.

I feel positive that over the next few months, things will improve. I know a lot of my blogs have focused on the problems. But I truly believe that if we pull up our socks, gather the courage to invest confidently and generously in animation, work ten times harder, push the envelope, overcome our limitations and do all this sincerely, we can take forward Indian Animation successfully into its second phase. Cheers to that!

Don’t believe me? Read this news report on Pritish Nandy Communications’ latest venture - animated remakes of three Shakti Samanta golden oldies - Howrah Bridge, Amar Prem and Barsaat Ki Ek Raat.

Pritish Nandy announced, “This is my homage to one of the most underrated filmmakers of the country. When I met Mr. Samanta, he was so pleased to know his films would reach out to a new generation. Howrah Bridge is one of my favourite noire films. The magic of Sachin Dev Burman’s music, the chemistry between Ashok Kumar and Madhubala and the seductive charm of Ashok Kumar’s baritone….all that I want to capture in animation form.”

It is a noble thought but reach out to a new generation? How? Just by converting it into an animated film? I don’t think so. The story needs to lend itself to the medium. Capture the magic in ‘animation form’? Animation by itself is not going to be able to add value to these films. There has to be a better justification for rehashing stories meant for a very different kind of audience than the current one that thrives on hard-core action, flashy dances and slapstick humour. No doubt, the movies were masterpieces in their time but modern audiences have an extremely short attention span. The beauty of animation lies in its ability to paint in front of your eyes those images which can not otherwise be captured with a camera. Animation is about conveying fantasy through a visual medium, and exagerating reality. I fail to understand how any form of animation can do justice to the solemn lovestory in Amar Prem or the black n white thriller Howrah Bridge, let alone Barsaat Ki Ek Raat which didn’t even do well when it was first released!

PNC will not only pay a homage to the Bengali mellow-dramatist but also to the immortal melodies of Sachin and his son Rahul Dev Burman in the cinema of Shakti Samanta. We’ll be hearing the animated characters sing songs like ‘Aaiye Meherbaan’ in Howrah Bridge, ‘Yeh Kya Hua’ and ‘Raina Beeti Jaaye’ in Amar Prem and ‘Apne Pyar Ke Sapne’ in Barsaat Ki Ek Raat. Explains Mr Nandy, “We’ll have the original music from these films. But we’ll also have re-mix version of the originals side by side.”

Huh?!!

Almost makes me want the mytho-animations back! Really, for the sake of Indian animators, I do hope that Roadside Romeo will turn all these stereo-types on their heads and give us a reason to rejoice. This Diwali we will find out and until then I am keeping my fingers crossed.

It’s been a long time since I last blogged but this frightening piece of news brought me back from my brief blog hiatus. Apparently, India’s First 3D Mainstream Animation Movie is about to be released on 18th July. It’s called Icy N Spicy - A Journey to Tonga and is produced and directed by Anil Goyal, “a most experience person in the field of 3d animation” (that’s what his website claims). You only need to take a look at the stills from the movie (see below) to know why it is something we all need to seriously worry about.

Until now, I have written about various Indian animated films to watch out for. Brilliant stories, outstanding visuals, hard-working Indian animators, studios with vision. Kutti Chetan, Cheenti Cheenti Bang Bang, Little Pandavas… and many more. But this absurdly named film - Icy N Spicy - is so pathetic, it shouldn’t even be released!

I haven’t seen anything as juvenile as this in a long, long time. I had to pinch myself several times over to make sure it wasn’t a bad nightmare that I was having. I don’t know what “advanced technologies and software” (again, their claim!) they have used to create the film but by all means, the character design is as primitive as could possibly be. I think even the freshest of animation students do a better job. As seen in many of the recent Indian animated releases, the stills and promo pictures are often far superior to the final animated film. Going by the appalling quality of the stills of “Icy n Spicy”, I dread to think of what the actual film might be like. They haven’t even spared the Disney “D” by incorporating it into their poster.

It is indeed a very sad state of affairs that talentless people are getting funded and absolute rubbish is being touted with the “India” sticker on it. You even have some of the best mainstream singers lending their voices to this film and from the publicity write-ups, it seems like this film will get worldwide release. What astounds me is that the film has been written about in several leading publications all over India. Makes me think, is it just a matter of paying a fee to get oneself written about in the Indian Press? Just goes to show the wonders a good PR company can do for you.

In the rush to make India’s First 3D Mainstream Animation Movie, the creators have overlooked everything from story to character design to quality. Like frogs in a well, clueless about the world outside, their site is full of praise for the film, oblivious to the fact that it makes them look even more ridiculous. They are only going to make a fool of themselves. In their race to be first and win accolades, they will flush India’s reputation in the animation industry down the drain!

On one hand you have a lot of Indian studios and production houses creating fabulous films - features, shorts and advertisements. They have put in years of hard work into their creations. We even have international studios shaking hands with Indian ones, impressed by their quality of animation. And here, you have a delusional company that is touting first generation animation as India’s best!

Nothing about the film is original. Neither the story nor the characters. The boy and girl protagonists look like they have severe physical disabilities. Their mentor, Gantoo, is yet another take on Lord Ganesh (ho hum!) and the villain is an extremely unoriginal and unimpressive derivative of the time-tested character of a djinn. The backgrounds are worse than the ones in early games that we played on our PCs. They claim they will create history. Yes, I’m sure they will - as the one shoddy film that destroyed the reputation of Indian animation.

Just so that you do not think this scathing review is unnecessary, here are a few more stills from the film. You decide whether or not my rant is justified.

If you have still not fainted with fright, please join me in my prayer…

For the sake of Indian animation and of all the talented, aspiring Indian animators, I fervently pray that this film never sees the light of day. And if it does, I hope our audiences evince their intelligence by booing the makers all the way back to their drawing boards.

If you still have the stomach for more such horrors, please visit the Icy N Spicy website but be warned, you are doing so at your own risk!

I am really looking forward to this. I don’t have the details but once I do, I shall put them up here on the blog. It is sad that they seem to be releasing the film only in 3 metros. I am sure there are a lot of people in smaller cities who would have liked to see this beautiful film.

Persepolis is writer-director Marjane Satrapi’s magical and ingenious award-winning story of a young girl coming of age in Iran, that is both lively and thought-provoking. The animated film is an adaptation of graphic novels about her childhood. Persepolis, which has won, among others, the Jury Prize at the Festival de Cannes in 2007, and an Oscar nomination in 2008 sees Iran through the eyes of the precocious and outspoken nine-year-old Marjane. Critically acclaimed and widely enjoyed, Persepolis is a magical and ingenious film based on Satrapi’s own experiences of growing up in an increasingly fundamentalist Iran.

NDTV Lumière is the first movement of its kind in India that aims to meet the long-existing need of film enthusiasts. It will provide access to top quality cinema from across the world, premiering the best of world cinema in Indian theatres. The films from NDTV Lumière will span across genres from drama, animation and comedy to horror, thrillers and political dramas. These films include popular, critically acclaimed films from across the world and also the finest award-winning international cinema international film festivals. At NDTV Lumière, the endeavour is to create awareness of current global trends in an industry that is constantly evolving with the continuous influx of new talent, and to offer audiences a wider variety of films to choose from.

So here is a very nice effort by a bunch of NIDians - a blog where various contributors upload links to some amazing short films from across the world. Smit Shah and Rohit Iyer kick-started the film-recommendation network and were later joined by a lot of their peers. See the blog - DEKH BHAI DEKH - subscribe to it if you like and then come back and read this wacky interview with the duo that started it all!

AAA: How did you come upon the idea to create a blog like this? What was the ‘inspiration’ or thought behind it?

SMIT: All through my stay at NID, I came across a lot of good short films, animation and otherwise which we used to share amongst each others. But by November last year I realised there were a lot of people who had left NID, and we couldnt keep up with exchanging these films. So to share these inspirations I started a mailing list which had a lot of NIDians as well as non NIDians. Anyone who was interested could ask for an invitation to the mailing list, and a lot of people wanted the archives of those good films. The idea was simple, growing into a ‘one good animation a day in your inbox’. It was also to provide as much information about the film maker and the production houses. We try to look for more information about the film on the net and include it as well. It wasnt until mid jan that this mailing list was converted to a blog, and what an appropriate name Rohit came up with.

ROHIT: I’m sure Smit must have started it out of boredom… or to show off (he likes doing that!). He started sending everyone these mails and he added me to the list. Me… I’m like efficiency - as cool as it was to have the links in my inbox every day, I got kind of fed up of being linked to a trazillion different video sites. So I figured the best way to do this is to have a blog where we could embed the videos and group members could sign up and post new videos and an update would be sent to subscribers’ inbox through a feed. This really helps because you can look at the videos at a glance and not sift through lots of emails to find something.

So we also invited all the people in the mailing list to be part of the blog, so anyone can sign in and post stuff. There was a concern about what’s the point in having a blog like this when there are so many other such blogs/sites online already. So after some thought, we kind of figured that these are videos recommended by people we KNOW and not just random shorts. The idea behind posting on the blog is that we want to share what WE like and express our tastes and discoveries through this, as opposed to creating some sort of archive.

The name “Dekh Bhai Dekh” came about because when creating the blog, I had to give it a name and I preferred something in Hindi. Trivia: Dekh Bhai Dekh is the name of an old TV show from nineties starring Shekhar Suman, which used to air on Sony Entertainment Television!

AAA: Who started it?

SMIT: Like I said, the mailing list was open to people. Anyone could reply back to the entire community. But it needed a lot of pushing from me and Rohit. I guess it still does.

ROHIT: It was Smit! It was him! But seriously, Smit started it. He’s a starter, he is. And like he said, starting is just half the job, unless people keep posting and updating the site, it can go stale. So ideally, it should be a collaboration, but no one is pressurized to post.

AAA: How did it expand into a collaborative effort from many contributors?

SMIT: It was always a multi contributor collaborative effort. It was started with an idea of exchanging good inspirational stuff people make.

ROHIT: Ditto. I think when Smit started mailing it was just like a normal email; you know recommending something to a friend. Then he started forwarding the mail to more people so it kind of expanded in an organic way. And now it has evolved to it’s logical form.

AAA: How many contributors do you have as of now?

SMIT: There are 12 contributors as of now, and anyone is free to ask for an invite to contribute.

ROHIT: Hey… I counted 27,391 last Friday!

AAA: Are they only from NID? Or do you have others from the animation community as well?

ROHIT: Yes. No.

AAA: Is it open for all?

ROHIT: Only if you can pass the official Dekh Bhai Dekh written exam and obstacle course. If you’re interested in joining please contact our HR department.

AAA: Very funny, Rohit! The idea behind Dekh Bhai Dekh! is really nice. How would you like to take it forward? Do you have any plans or would you prefer to keep it as a mini discussion group for sharing great films?

SMIT: Right now I suppose the blog remains as a discussion forum, but we are trying hard to convince more and more people to contribute. With such a big library of films, I’m sure people new to animation or animation fans would get an idea of how vast the discipline is. There are personal blogs also that some of the contributors like me and Rohit publish about their own projects they are working on.

ROHIT: I think the basic idea of a tight-knit group is working very well right now. I’m all for it getting bigger, but then it would necessitate a tighter system. Right now it’s a little casual and that’s what creates the kind of atmosphere we like. It’s not “All the animation and film that’s out there”, it’s more about what we like and hence, what we think others will like. It’s all about sharing and creating a sense of community amongst Indian artists and students. Well at least we hope it’ll become that.

So we take leave of the talented duo as they get back to their diploma films and wish them all the very best!

Created by Shemaroo Entertainment and Sun Animatics for the animated ‘Ghatothkach - Master of Magic’, the character - Ghatothkach has been adopted by PETA as the Official Brand Ambassador for their ‘Save The Elephant’ campaign.

The announcement was made at music launch function of the movie which is all set to release on this Friday, the 23rd of May. The story, direction and music for the film are by veteran director, Singeetam Srinivasa Rao, who is known for films like ‘Pushpak’, ‘Appu Raja’, ‘Mayuri’ and ‘Son Of Aladdin’. The 90 minute long, 2D animated feature is a collaboration between Shemaroo and Sun Animatics.

Credit must be given to the producers of the film who are going all out to promote Ghatothkach. The film will be released internationally in UK, USA and UAE, dubbed in Hindi, English, Tamil and Malayalam, screened at the ongoing Cannes Film Festival, adapted to mobile and online games and advertised all over the country through every possible medium. The mascot will visit malls and multiplexes, there are tie-ups with McDonalds and Chandamama and a plethora of merchandising options being exploited. The music, as always, is being heavily promoted.

Whether the Indian Animation Industry meets international standards in terms of animation quality or not, it sure has come of age as far as marketing , promoting and merchandising the characters and films is concerned (In other words, it is finally learning to make money from animated films!)

I sincerely hope that the animation is as good as the character design seen in the promos, or else for true animation fans aching to see drool-worthy Indian animation, the wait is long and arduous. All I can say to them (and myself ) until then is…

Shree Ganesh! Hare Krishna! Jai Hanuman!

(picture copyright : Shemaroo Entertainment Pvt. Ltd.)

http://animalssavetheplanet.com

SEE THE TRAILER

The name of the film is a clever play on words (an ant is called a Cheenti in Hindi) and has absolutely nothing to do with the 1964 Ian Fleming book - Chitty Chitty Bang Bang or the 1968 film by the same name. It is actually based on ‘Lal Kalo’ (Red Black), a popular Bengali children’s novel by Girindrashekhar Basu.

After an investment of two years and rupees five crore, I just hope that the story is well crafted and engrossing. The characters are quite intriguing and very colourful and it looks like the creators have deliberately given the film a children’s illustrated novel feel. Personally, I am happy for two reasons:
1) That they have strayed off the beaten track of mythology.
2) They have maintained an Indian Folk Art style in the look of the film and not tried to just ape Disney.The lip sync seems a bit off in the online trailers, but I do not want to judge them by that at this point. Here are some more clips from the film - all of them songs (How can any Indian film be complete without song and dance routines and dream sequences?!!)

C2B2 is the story of two warring kingdoms of ants (red ants and black ants) the twist being that Lohit, the Prince of the red ants and Krishna, the Princess of the black ants are in love with each other. The film works on the premise that - War Never Pays and that unity and peace are the driving factors of a nation’s health.

The characters have been sketched manually in the classical style by a team of 80 animators. The six songs in the film have been sung by the likes of Ustad Rashid Khan, Shaan and Shreya Ghosal. The post-production, including dubbing, has been done at Fiesta’s studio in Mumbai. Cheenti Cheenti Bang Bang features the voices of well-known actors like Ashish Vidyarthi, Mahesh Manjrekar, Asrani and Anjan Srivastava.

A sequel is also in the offing, besides which they are also planning a 3-D film based on Dwarkaprasad Chetri’s ‘Bhootnath’.

The Elecom group is based in Kolkata. Fiesta is a Mumbai-based complete post-production facility, which in the last three years has been involved in the post-production of major Bollywood blockbusters like Munnabhai MBBS, Lage Raho Munnabhai, Corporate, Bhoot, Koi Mil Gaya, Iqbaal, Murder, Hum Tum, Kaho Na Pyar Hai etc. Ellecom Fiesta Entertainment Private Ltd. is the collaboration between these two companies for the sake of producing animation films.

Click here to visit the C2B2 website