All Entries Tagged With: "Indian industry"

Recession in the industry?!! Don’t press the panic button just as yet.

Now that the noise has died down and the dust has settled, the casualty is slowly beginning to show. For two years everyone was shouting from the rooftops about the animation boom in India. Institutes proclaimed India needs animators and ill-informed parents poured out their hard-earned money into many an unworthy school. Many people left their well-paying jobs and successful businesses to enter the animation industry. All of a sudden everyone wanted to be in animation.

The hype was not all bad. Many more people began sitting up and taking notice of this thing called ‘Animation’ than before. Students and parents alike opened their eyes to this new career prospect. Existing animators began celebrating their new-found respect in the eyes of their detractors who had so far looked down upon their choice of vocation. All-in-all the Indian animation industry saw a spurt in interest, enthusiasm, educational avenues and job opportunities. Within a year, more than 70 animated feature films were announced. Actual work began on a far lesser number of movies.

But the latest news coming out of studios is not good. Many production houses and studios have folded up. Others have laid off a majority of their employees. People have woken up to the fact that making an animated film is no cake walk. There may be a lot of enthusiasm and ideas but the lack of funds, acute shortage of ‘talented’ artists and short-sightedness of studios have become major obstacles.