What happens after a year remains to be seen. By then, if the situation is improving outside of the industry as well, then one couldn’t be asking for more.

The subject of recession particularly pertaining to the Indian Animation industry has been addressed before in this blog. Read here.

The hype was not all bad. Many more people began sitting up and taking notice of this thing called ‘Animation’ than before. Students and parents alike opened their eyes to this new career prospect. Existing animators began celebrating their new-found respect in the eyes of their detractors who had so far looked down upon their choice of vocation. All-in-all the Indian animation industry saw a spurt in interest, enthusiasm, educational avenues and job opportunities. Within a year, more than 70 animated feature films were announced. Actual work began on a far lesser number of movies.

But the latest news coming out of studios is not good. Many production houses and studios have folded up. Others have laid off a majority of their employees. People have woken up to the fact that making an animated film is no cake walk. There may be a lot of enthusiasm and ideas but the lack of funds, acute shortage of ‘talented’ artists and short-sightedness of studios have become major obstacles.

For sometime now, there were a lot of outsourced projects being done by our studios, besides the in-house developments. Companies needed to ’show’ their prospective clients their team strength so a lot of  average and even below average talent got hired. The cream of the crop was being poached from one studio after the other. As pay scales rose, so did the rate of employee attrition. Now outsourced work has dried up. A few substandard animated releases turned out to be duds (why am I not surprised?!!) And suddenly a lot of hopes have come crashing down like a pack of cards.

Many artists now find themselves jobless. An alarming number of fresh graduates from institutes have secured neither jobs nor offers. As in other industries, animation too is now seeing a massive slow down. So is it time yet to declare this a ‘bust’ quite like the dot-com bust less than a decade ago?

I do not think so. This is just a phase. We have hit a plateau. And I think it is very good. Critical, in fact, for the well-being and future success of Indian animation. Why, you might ask. For multiple reasons:

1. Let this be a wake up call for all those who jumped into animation without a thought. For those who took the plunge not for the sake of animation but at the instance of the $$$$$… They read in the media about the billions of dollars waiting to be gathered and followed the ‘Pied Piper’ to their doom. Art can not succeed without heart.

2. This phase will help separate the wheat from the chaff. The joblessness is short-term. The ones with true creativity and skill will get hired again. The only ones who need to worry are the ones who lacked talent to begin with. The rest can use this time to enhance their skills and glean more knowledge rather than wallow in hopelessness and self-pity. This way they will be prepared when the wind changes and new assignments beckon them.

3. Our film-makers will now focus a little more on quality content than quantity. (I hope!!) Rather than rush through projects at breakneck speed without really analyzing they should be a little self-critical and work very hard to deliver good work. Original concepts and well-executed films will surely succeed and bring the train back on track. We have hit a plateau, yes. But the graph will rise once again.

4. Indians have this tendency to take things easy till a problem of gigantic proportions arises. This recession-like situation should give us a good kick on our behinds and motivate us to do what it takes to get out of it. Talk, discuss, share, try… No point just sitting around and cribbing. Web 2 followed the dotcom recession. Perhaps this is an opportune moment for Indian animation’s second coming.

After talking to many people in the Indian animation industry, I found that most are waiting with bated breath for the Diwali-release of Roadside Romeo. The fate of many an animator lies in the success or failure of this Yashraj film. Studios, production houses and investors alike have put new projects on hold until they see whether the audiences take to the first official fully-animated Bollywood movie. (And no, Icy n Spicy doesn’t count!) From the promos, Roadside Romeo looks promising. The Disney involvement in itself is a quality stamp.

I feel positive that over the next few months, things will improve. I know a lot of my blogs have focused on the problems. But I truly believe that if we pull up our socks, gather the courage to invest confidently and generously in animation, work ten times harder, push the envelope, overcome our limitations and do all this sincerely, we can take forward Indian Animation successfully into its second phase. Cheers to that!